Over the next few years, the optimistic and tech-savvy Hispanic millennial segment will become increasingly visible. According to the Pew Hispanic, they are the fastest growing segment of the largest minority group in the United States. Marketing to this emerging demographic of Hispanic millennials is a new ball game. Their influence extends beyond the Hispanic segment and into the American mainstream.
This young Latino group can’t be understood with a one-size-fits-all approach. Their Hispanic heritage is from a wide range of Latin American countries with different traditions and customs, but they are all brought together in the U.S. This bicultural and bilingual group recognizes their roots while embracing modern American culture—melding the two into something new and unique.
Hispanic millennials are quick adapters of new technology and oftentimes are trendsetters in the digital sphere—a fact that grows every day. We’ve highlighted key statistics to help grasp what differentiates Hispanic millennials from their general market counterparts.
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