MassMutual Financial Empowerment

The rapid growth of today’s Hispanic market directly impacts financial service companies nationwide.

To reach new consumers, MassMutual & JElena Group partnered to create a multi-year strategy positioning MassMutual as the expert in financial guidance among Latino families and business owners.

The multifaceted, integrated approach to the Latino market created an engaging brand experience for Latino consumers and elevated MassMutual’s unique financial voice. In the 1-year period we secured over 405 million in circulation reaching Latinos across all of America.

  • Client:

    MassMutual

  • Skills:
    • PR
    • Integrated Marketing
    • Social