MassMutual FutureSmart

What’s the difference between smart money and dumb money? How can we distinguish the difference between our ‘wants’ and our ‘needs’? To answer those questions, MassMutual partnered with award-winning actor and New York Times best-selling author Hill Harper, local NBA teams, and basketball legends, to create the FutureSmart Challenge—a cross-country tour that provides financial education to middle school students. To date, the program has helped over 25,000 kids be FutureSmart. Supporting the events with media relations, JElena Group secured record-breaking media coverage for the program.

  • Client:

    MassMutual

  • Skills:
    • PR