National Association of Broadcasters — DTV

Our team led the 2nd largest ever consumer education campaign. We built a coalition with over 200 organizations, and started a DTV caucus,  sharing the new legislation to prevent any American household from losing its television signal.

    • Scope:

      Coalition building, media relations, public affairs

    • Impact:

      We secured more than 8,300 speaking engagements in 18 months and receiving coverage with more than 25 billion media impressions in both English and Spanish. Nearly 90% universal adoption of cable or antennas.