USHCC Chamber Training Institute & National Convention
We partnered with the U.S. Hispanic Chamber of Commerce (USHCC), who represents 4.1 million Latino-owned businesses, to create a marketing and PR platform, working with top Hispanic household names like Secretary of Housing and Urban Development, Julian Castro, and Governor Susana Martinez.
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Scope:
PR, Integrated Marketing
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Impact:
Our successful partnership with USHCC led to our support of the Salt Lake City Convention, the largest gathering of Latino-business owners in the nation, we generated over 150 million media impressions with outlets like the Associated Press, Agencia EFE, NBC News Latino, and HuffPost Latino Voices.